Q2 2024 Beauty Retail Apps Performance on Unified Platform in the US

In the second quarter of 2024, the beauty retail applications landscape on the unified platform in the US showcased diverse user engagement and download metrics. Sensor Tower provides detailed insights into these trends, revealing how the top apps performed during this period.

Notino: profumi e cosmetici saw a fluctuating download trend starting with 6.8K in the first week of April and peaking at 7.4K by the third week, before a significant drop to 2.4K towards the end of June. The weekly active users followed a similar pattern, with an initial count of 23.7K that gradually decreased to 16.6K by the end of the quarter.

Douglas Parfüméria experienced modest download numbers, beginning the quarter with 959 and reaching a high of 2.5K in the fourth week of April. However, the trend saw a decline in the following months, ending with 1K downloads in the last week of June. The weekly active users data for Douglas Parfüméria was not provided.

OnSkin - AI Product Scanner showed an interesting revenue trend with figures oscillating between $154 and $271 across the quarter. Downloads for OnSkin began at 806, dipped to 241 in late June, while active users remained relatively stable, ranging from 2.1K to 2.3K weekly.

Marionnaud recorded downloads starting at 173, with a slight increase to a peak of 259 in early June before settling at 193 by the quarter's end. Active user data for Marionnaud was not available.

Lastly, Lush Fresh Handmade Cosmetics maintained a relatively steady download count, ranging from 110 to 208 throughout the quarter. Their weekly active users started at 270 and showed a gradual decrease to 187 by the end of June.

For more detailed insights into the performance metrics of these beauty retail applications, Sensor Tower provides comprehensive analytics and data.